AI Insights · Timothy · July 2025
Top 5 Social Apps on Android in Bulgaria, Q2 2025
Explore the performance trends of the top 5 social apps on Android in Bulgaria during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the performance of the top social apps on Android in Bulgaria showcased interesting trends in downloads, revenue, and active users. Here’s a closer look at the top five apps based on Sensor Tower data.
TikTok - Videos, Shop & LIVE saw a fluctuating performance in its weekly revenue, peaking at around $38.9K in mid-May before declining to about $31K by the end of June. Weekly downloads varied, with a notable increase in late June reaching approximately 17.3K. Active users started at 832.6K, dipped mid-quarter, and slightly recovered to 810.7K.
Facebook experienced consistent weekly downloads, culminating at 18.4K in the last week of June. Revenue showed a slight increase, peaking at approximately $1.6K in late May. Active users maintained high levels, hovering around 1.7M throughout the quarter.
Grindr - Gay Dating & Chat had modest weekly downloads, with a peak of 335 in mid-June. Revenue gradually increased, reaching about $1.6K in late May, while active users showed steady growth, ending the quarter at 3.9K.
Instagram recorded a steady increase in downloads, peaking at 14.2K in the final week of June. Revenue showed an upward trend, reaching $1.5K in early June. Active users fluctuated slightly but ended strong at 1.08M.
OmeTV – Video Chat Alternative showcased a rise in weekly revenue, peaking at $1.5K in late June. Downloads were consistent, with a peak of 3.6K in mid-June. Active users varied but surged to 13.7K by the end of the quarter.
These insights from Sensor Tower highlight the dynamic nature of the social app market in Bulgaria. For more detailed analytics, visit Sensor Tower’s platform.
